1. Can I advertise my product or service with personal characteristics?

All ads directly from sponsored and/or featured advertisers, must not contain content that asserts or implies personal attributes and in accordance with the Federal Trade Commission (FTC) Social Media current guidelines. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

Examples (Green=good) (Red=Wrong)

“Meet Hispanic men online now!”
“Meet other black singles near you!”
“Find black singles today.”
“Meet other black singles near you!”

The ad created must describe or show that the promoted product or service without implying or asking a question.


“We have financial services to cover every financial need.”
“Broke? Bankrupt? Check out our services.”