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4. How do we use the information we collect?

We use the information we collect to provide our products to you and make them better, develop new products, and protect our users. For example, we may log how often people use two different versions of a product, which can help us understand which version is better.

We also use the information we collect to offer you customized content, including:

 

a. Suggesting content you might like. For example, if you’ve indicated that you’re interested in cooking or visited recipe websites that has features from this site, we may suggest food-related content, or people that we think you might like;

 

b. Showing you ads you might be interested in.

 

We also use the information we collect to:

 

a. Send you updates (such as when certain activity, like shares or comments), newsletters, marketing materials and other information that may be of interest to you. For example, depending on your email notification settings, we may send you weekly updates that include posts you may like. You can decide to stop getting these updates by updating your account settings (or through other settings we may provide).

 

b. Help your friends and contacts find you on this site. For example, if you sign up using a Facebook account, we may help your Facebook friends find your account on this site when they first sign up. Or, we may allow people to search for your account using your email address.

 

c. Respond to your questions or comments.

 

The information we collect may be “personally identifiable” (meaning it can be used to specifically identify you as a unique person) or “non-personally identifiable” (meaning it can’t be used to specifically identify you).